Everything here started as a conversation with a client. We publish the reasoning so you can disagree with it before you pay us, which has saved several people a project they did not need.
Most homepages open with a sentence that could belong to any company in the category. Here is the test we run on every hero we write, and why failing it costs you qualified leads rather than traffic.
Most small business chatbots fail for the same reason: they were given a personality instead of a job. The ones that work are narrow, boring, and know exactly when to stop talking.
Three measurements decide whether Google thinks your site feels fast. Here is what each one is actually measuring, in plain language, and the fix that moves it most.
Running the same site in two languages is not a translation job. It is a structural one, and getting it wrong quietly halves the audience you were already paying to reach.
Fixed-price web projects have a bad reputation because most of them are fixed in name only. Here is the scoping process we use, including the two things we refuse to quote.
Most redesigns start with a feeling that the site looks dated. These five measurements usually reveal the real problem, and about a third of the time it is not the design at all.
If one of these described your site a little too accurately, send us the details. We will tell you honestly whether it is a fix or a rebuild, and roughly what each would cost.
Or email hello@blanq.ca. We reply to every enquiry within one business day.
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